Privacy Policy
Maxim's Caterers Limited (“Maxim’s” / “We”) recognizes the importance of your privacy. This privacy policy ("this Privacy Policy") explains how personal data is collected and used by Maxim's.
Please read this Privacy Policy carefully. By accessing or utilizing services on www.maxims.com.hk (“this Website”) means that you have accepted the terms of this Privacy Policy. If you are unwilling to be bound by the following terms, please do not use this Website. If you complete any form via this Website, once you have completed the form and pressed the button "submit", it indicates that you have read and understood this Privacy Policy and agreed to how personal data are collected and used as provided in this Privacy Policy. Maxim's reserves the right to change or modify the contents of this Website at any time and unilaterally change this Privacy Policy without notification. You should regularly check whether this Privacy Policy has been modified via this Website, as your continued use of this Website or this Application indicates your acceptance of any change to this Privacy Policy (unless we are legally required to ask for your consent prior to any modified use). "You", "member" and "user" refer to any person that accesses this Website for any reason or purpose.
1. Collection of Data and its purposes
When you use this Website to submit application and/or otherwise use the services provided on or via this Website, you may have to provide to Maxim's your data including but not limited to your name, gender, age group, mobile number, contact details and email address (“Data”). You agree to provide to Maxim's such information voluntarily. You understand that if the information is not provided, Maxim's may not be able to provide related services, or may not allow you to enter or may discontinue your use of this Website. You agree and understand that any and all of the Data you provided to Maxim's Caterers Limited will be used as follows:
(a) for verification of identity and record;
(b) for displaying on the membership portal when you use this Website, the Internet and other channels in managing your Data;
(c) for sending and communicating with you information about your consumptions, participation, exclusive offers and promotions;
(d) for analysis and for comparison with others' Data in order to develop Maxim's products or services and market promotion Programmes;
(e) for sending and communicating with you offers and promotions in relation to food and beverage and catering services provided by Maxim's, its affiliated companies and business partners in the food and beverage and catering services and businesses in joint promotions;
(f) for handling your account membership application and managing your account information, including storing electronic coupons, and keeping record of contact details
(g) for generating survey on user traffic on this Website;
(h) for handling your service requests
(i) for receiving payment, handling payment instruction and direct debit of fees
(j) for internal management, including calculating payment receivable or payable, making payment to and from you, and receiving any fees, or mandatory liability approved or authorized by the users.
(k) for daily operation of our account with convenience, and
(l) for implementing your instruction, processing your application, responding to your enquiries or those made in your name, and providing efficient and responsive service.
(m) for providing online shopping and order service to you
(n) for recording your consumption and transaction records made via this Website, and
(o) for identifying fraudulent activities and transactions, prevent abuse of and investigate and/or prosecute any potential threat to or misuse of our services, and protect your account from unauthorized access.
2. Personal Data (Privacy) Ordinance
Maxim's complies with Hong Kong laws including Personal Data (Privacy) Ordinance in its policy and the ways it collects, uses, stores, discloses, transfers, protects and accesses Data.
3. Retention, storage and disclosure of Data
You acknowledge, agree and authorize us to retain and store the Data you provided in one or more databases of Maxim's within or outside Hong Kong, and to provide, disclose, allow access and transfer such Data to:
(a) any employee of Maxim's and its affiliated companies in the food and beverage and catering services and businesses who are authorized to handle such Data for the purposes for which such Data are collected;
(b) any contractor or agent which provides administrative, telecommunication, computer, payment, insurance, professional or other services to Maxim's and is engaged by Maxim's for the purposes for which such Data are collected or relevant to the purposes for which such Data are collected;
(c) anyone that Maxim's has to make disclosure to in accordance with the requirements of applicable laws, administrative policies or regulations;
(d) anyone who reasonably requires Maxim's to make disclosure in order that Maxim's can achieve the purposes listed in this Privacy Policy.
You agree that Maxim's can disclose your Data in the following reasonable and necessary circumstances:
(i) in compliance with relevant laws;
(ii) to execute or implement any terms of use relating to your use of this Website, or the services provided by Maxim's Caterers Limited;
(iii) to protect the rights, properties or interests of Maxim's Caterers Limited, its affiliated companies, employees, agents , customers and users ; or
(iv) in compliance with this Privacy Policy.
Maxim's specifically states herein that it has not and will not sell your Data. Maxim's Caterers Limited also will not provide, disclose, allow access and transfer your Data to any third party other than the above.
4. Security of Data
Maxim's will use various security technologies and procedures to protect your Data from unauthorized access, use or disclosure. In view of nature of Internet, Maxim's cannot guarantee the security on any transfer of Data. However, Maxim's will take all practical and feasible measures to ensure any Data collected by this Website will not be intercepted by any third party. You must be clear that Maxim's advertisers or any website with links to this Website may collect your Data. You must read the relevant Privacy Policy carefully before you provide your Data to them. Your provision of your Data to any third party has nothing to do with Maxim's and Maxim's will not have any responsibility for such. If Maxim's receives any relevant Data from a third party, it will retain the information in accordance with its strict security and confidential standards.
5. Access, amendment or deletion to Data or opt-out of receiving Maxim's communications
You are aware that according to the Personal Data (Privacy) Ordinance, you have the right to access your personal data held by Maxim's and request amendment of your personal data. Maxim’s will handle the request as stipulated in the Ordinance. If you wish to access or amend your personal data held by Maxim's, please send your request by sending email at pcr@maxims.com.hk or mail to Public and Customer Relations Department, Maxim’s Caterers Limited, 18/F, Maxim’s Centre, No.17 Cheung Shun Street, Cheung Sha Wan, Kowloon, Hong Kong.
If you do not wish to receive any direct marketing communications in the future, you can at any time send us your written request by sending email to pcr@maxims.com.hk or mail to Public and Customer Relations Department, Maxim’s Caterers Limited, 18/F, Maxim’s Centre, No.17 Cheung Shun Street, Cheung Sha Wan, Kowloon, Hong Kong.
Once you have opted out of receiving direct marketing communications, you will not receive the news in relation to our discount offer or promotion.
6. Cookie and third-party applications
Maxim's use cookies on this Website. Cookie is a small text file that is placed on your hard disk by a Web page server. Cookie is not designed to be used for or intended to be used for reading any information (except for the information of the cookies itself) of the user's computer. On the contrary, it is an identifier placed on your hard disk. Cookie contains information that can later be searched by the same Web page server to identify a particular computer and cater for the use of the user and allow monitoring and management of such usages according to the information stored by that server. Therefore, cookie only provides the website the information about the user's computer and the website can link up such information of the cookies to other information such as personal identifier information. Similarly, Maxim's may use third-party applications in this Website. The purpose for this Website in using cookie or third-party applications is to enable automated sign-in and registration of information so that you are linked to the information for online purchase when you make a purchase (if any) on this Website, to adjust this Website according to your preferences or to personalize promotion or marketing. In addition, use of cookie or third-party applications may allow Maxim's to track the usage of this Website to determine what content is useful or popular so as to effectively enhance and improve this Website. You can modify your web browser on the use of cookie so that it will send you warnings or you can decline acceptance of cookie. Please note this Website may not function normally or permit your sign-in if you choose to decline acceptance of cookie.
7. Use of Web Beacons
Maxim's may use Web beacons on this Website or other websites and allow third party to place Web beacons on this Website to monitor the effectiveness of promotion or other legal purposes. Web beacons are also called web crawler. It is an object that is embedded in a web page or email which allows a website owner or a third party to check whether a user has viewed the page or email. It is usually invisible to the user as its size is generally very small (1x1 gif) and has the same colour as the web page, document or email. Web beacons are identified as HTML IMG on web pages. Users can click on the information option on the web page to find out whether Web beacons are used on the web page. Web beacons can be linked to personal information. For example, advertising network uses web beacons to add personal information of the web pages visited so as to add a particular kind of advertising bars based on such information to. Web beacons can also be used to independently track the number of people viewing the web site.
8. Links to third parties' websites or applications
Please note that Maxim's provides links to third parties' websites or applications as a service to users or as an acknowledgement of the applications. Maxim's is not responsible for the contents of such web pages or third-party applications or how the information is collected. Maxim's recommends you to carefully read and understand the privacy measures of any such third parties' website or applications before you submit any information to them.
9. Children
This Website or this Application does not plan or intend to collect Data from any underage below 18. To respect the privacy of underage, underage below 18 should not provide any Data on this Website or this Application. Maxim's requests parents to monitor accordingly when their children surf on the web/ browse on this Application.
©Maxim's Caterers Limited August 2022